Compulsory
OPERATIONAL PLANNING AND PROGRAMMING
- GENERAL
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TEACHING METHODS: TEACHING HOURS (WEEKLY) Lectures
Tutorial
2
1
COURSE TYPE: General Background COURSE PREREQUISITES: None TEACHING LANGUAGE: Greek THE COURSE IS OFFERED TO ERASMUS STUDENTS: No - LEARNIING RESULTS
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Course Description and Learning Objectives The aim of the course is to familiarize the trainees with the concepts, tools and procedures of planning and programming in business and economic organizations in general.
Upon successful completion of the course, students are expected to possess:
Knowledge to be able to understand A variety of business concepts such as planning, programming, business environment, group, strategic business unit, vision, mission, objectives, corporate and competitive strategy, strategic capabilities, innovation, internal and external business development. Business analysis techniques and methods
Skills related to: (a) analysing the internal and external business environment and evaluating it with the SWOT tool; (b) financial analysis of a company and a business plan; (c) developing simple operational plans of the business function, e.g. in marketing.
Competences in the analysis and evaluation of a business environment and the application of tools to solve specific business problems
Competencies Decision-making
- Autonomous Work
- Promoting free, creative and deductive thinking
- CONTENT
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The course is developed in 13 units, in corresponding lectures:
1.The concept of strategy and strategic planning
2.The levels of planning: group, strategic business unit, function
3.Strategic analysis of the external (macro and sectoral) environment
4.Strategic analysis of the internal environment / strategic capabilities and resources
5.SWOT and TOWS analysis
6.Vision, mission, objectives
7.Strategies at group level: portfolio analysis
8.Firm-level strategies: competitive strategies
9.Operational planning and action plans
10.Strategy implementation, monitoring and feedback
11.Innovation and entrepreneurship
12.Business development: internationalisation
13.Business development: mergers, acquisitions, alliances
- TEACHING and LEARNING METHODS - EVALUATION
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TEACHING METHOD - Lectures in class USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES Support for the learning process through the e-class platform METHODS OF INSTRUCTION Method Semester workload Lectures 39 Writing work 20 Independent study 91
Total workload in hours 150 STUDENT LEARNING ASSESMENT Language of Evaluation: greek
Evaluation method.
(a) Written progress (30%)
(b) Written work (10%)
(c) Written final examination (60%)
Including:
- Multiple choice questions
- Short answer questions
- Solving problems related to business decisions
- Comparative evaluation of theoretical elements
- RECOMMENDED-BIBLIOGRAPHY
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1. Grant R., Jordan J. (2016), Fundamentals of business strategy, Athens: Cleydarithmos
2.Johnson G., Scholes K., Whittington R., Angwin D., Regnér P. (2016), Basic principles of business strategy, Athens: Critique
3.Theodoropoulos Andreas (2010), Strategic Business Planning, Athens: Promobos
4.Kephis V. - Papazachariou P. (2009), The Business Vision in Business Plan, Athens: Kritiki
5.Papadakis, Vassilis, M. (2012) Business Strategy. Theoretical and Practical Analysis: E. Benou.